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Why Print is vital for every new startup in 2021

Our tips for starting a new business in 2021

Starting a new business is exciting and frightening in equal measures. You’ve had the initial inspiration and you’ve just conquered one of the most difficult hurdles – giving yourself the go-ahead to make your dream a reality. But where do you go from here? Knowing what the next step should be in terms of getting your vision off the ground isn’t easy, that’s where print can help. On a basic level, getting the printed materials for your company can go a long way in terms of getting organised. It’s time to get the less glamorous side of the business under control and you can do this with print, from custom order forms to receipt blanks. All essential to any budding company, especially when you’re just figuring out how to manage your new business. Customised printed material is a great way to approach the various hurdles faced by startups. Once you have the basic print tools in order, allowing you to run your business efficiently and professionally, you can start to consider the more creative elements that will boost your business.

That means creating a coherent and cohesive brand. Printed materials are a great way to do so, with business cards, personalised stationery and a range of various branded materials. Make sure you print your logo everywhere, people have got to be able to recognise when your company is involved. This is also a great way to raise brand awareness. If you’re a new company you need to be able to stand out from the crowd, and having a range of printed items such as business cards, brochures, leaflets and flyers is vital to getting your name out there. It also lets your potential customers know what you’ve got to offer, printed menus and brochures are a great tool. Not only does customised printed material allow you to get your brand out there, it makes your business look professional, put together and you don’t look like a startup!

People often underestimate the power of print advertising in the modern world. It seems as though a lot of marketing has moved online…and it has, but that doesn’t mean that this is the end for print marketing. In fact, print is still one of the key marketing tools of big businesses and there’s a reason for this. It’s assessable, long-lasting, customisable, efficient, cost effective, easy distributed and quite frankly very effective. People trust printed marketing. It increases customer loyalty and creates trust with customers who want something tangible to look at when they are deciding where to spend their money. The effectiveness of print cannot be underestimated. Investing in print at the start of your company’s journey will pay off. It will be an established practice as your business grows and your customers will know to expect it from you.

As the world increasingly changes, marketing must change too. The unprecedented circumstances of this year have taught us that we need to always be pragmatic in our approach. It has meant we have been at home a lot more and has given us the opportunity to consider doing the things we have always wanted to do, such as starting our dream business and that’s amazing. Print might not necessarily be a new option, but that does not mean we cannot approach it in new and innovative ways. As we move forward and carry out the ideas we have always dreamed of, we can use print to our advantage and grow our startups into giants.

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